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Seven Big Growth Benefits That Demonstrate the Importance of Branding

One of the most overlooked areas of a business when it comes to achieving company growth is the brand. When identifying goals to promote business growth, companies often skip over the brand...

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Elements of a Successful Brand 1: Brand Positioning

A brand is a complex organism. This is the first in a series of articles in which we examine the eight components of a successful brand.

What makes a successful brand? It has to stand for...

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3 Steps to Improve Your Firm’s Brand Strength

If you’re struggling to bring in new clients or only seem to be gaining new clients based on referrals, it may be a sign of a weak brand.

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Your Firm’s Anniversary is a Natural Time to Review Your Brand Design

Does your firm have an approaching birthday? Excellent! Get out the cake, candles and...Laptop/pen and paper (whatever you prefer, really), because now is the perfect opportunity to review your...

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Why Brand Differentiation Drives Tech Firm Growth

As a tech firm, you may think that specializing in everything will bring more customers to you. But before titling yourself as tech experts in all tech related fields, let’s consider this...

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Best Practices for Video Marketing

As revealed in our previous blog, 6 Website Design trends to Expect in 2017, storytelling is one of the leading elements designers are using to attract users to websites. What easier way is there...

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Brand Storytelling 101

Building a brand isn’t rocket science (unless you are building rockets, and if so, forgive the cliché). In fact, you’re already doing it. Each and every day when you work with clients, vendors and...

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