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Seven Big Growth Benefits That Demonstrate the Importance of Branding

One of the most overlooked areas of a business when it comes to achieving company growth is the brand. When identifying goals to promote business growth, companies often skip over the brand...

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Elements of a Successful Brand 1: Brand Positioning

A brand is a complex organism. This is the first in a series of articles in which we examine the eight components of a successful brand.

What makes a successful brand? It has to stand for...

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Building a Growth Strategy for the Undifferentiated Firm

You’ve started your professional service firm and right off the bat you are beginning to obtain clients with a wide range of service needs. Being the fantastic developing firm that you are, you...

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Creating Stronger Brand Value Wins More Business

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There’s a difference between a strong brand and a strong brand value. They’re both related of course, but one is controlled internally and the other is in the hands of the buyers.

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The Universal DOs and DON’Ts of Brand Building

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It’s a common practice for businesses to research how to build their brands. They will most likely stumble upon task lists, step-by-step instructions and “how tos”, which can be helpful, but what...

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3 Steps to Improve Your Firm’s Brand Strength

If you’re struggling to bring in new clients or only seem to be gaining new clients based on referrals, it may be a sign of a weak brand.

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Your Firm’s Anniversary is a Natural Time to Review Your Brand Design

Does your firm have an approaching birthday? Excellent! Get out the cake, candles and...Laptop/pen and paper (whatever you prefer, really), because now is the perfect opportunity to review your...

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Differentiation Strategy: Standing Out Among The Competition

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How does your business differ from the competition? What makes you unique? Whether your business is undergoing a brand revival or you’re a developing business, having your business (being the...

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Why Brand Differentiation Drives Tech Firm Growth

As a tech firm, you may think that specializing in everything will bring more customers to you. But before titling yourself as tech experts in all tech related fields, let’s consider this...

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