Our Blog

Where is Your Prospect in the Buyer’s Journey?

What was the last thing you bought?

read more

Buyer Personas Part 2: Building a Buyer Persona

In part one of this series we dove into what makes buyer personas so valuable to your business and how it can enhance your marketing while streamlining your sales process.

read more

This Is What’s Missing from Your Law Firm Marketing Strategy

When you think of a traditional law firm marketing strategy, you likely envision a comprehensive plan designed to achieve overarching business and sales goals.  Along with those goals, you need to...

read more

4 Inbound Lead Generation Tips For Insurance Agencies

The turbulent times facing insurance agencies are creating great opportunities for inbound lead generation. What do I mean by inbound lead generation? Simply stated, inbound lead generation is the...

read more

Managing Partners: How to Create Your Law Firm Marketing Plan

Marketing is an important business activity that many business owners push to the back burner.  When clients are calling and questions need answered, it’s easy to say “I’ll do that tomorrow.”

read more

5 Reasons Why Your Marketing Strategy Needs Buyer Personas

Do you know who your ideal customer is? How old are they? Do they have school-age children? What are they doing in their free time? How much money do they make a year? How do they access their...

read more

Find New Customers Using SEO Strategies That Work

Are You Missing The Biggest Piece of The Market Pie?

If you have a website, but you only get traffic from existing customers or people who know about you, you are missing out! Big time. Because...

read more