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What is a Sales Funnel? Only an Integral Part of Your Marketing Plan

Everyone loves a good analogy, and for the marketing and sales team, the best visual analogy to fully understand the buyer’s journey is the sales funnel.

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A Sales Funnel Breakdown: The Most Important Components

The goal of the sales funnel is the same for everyone, regardless of your product, service, or industry. The trick is to lead people down the funnel and convert them from strangers who have never...

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7 Inbound Marketing Metrics Every CEO Should Pay Attention to

In the past, CEO’s and CMO’s were challenged with accurately measuring the success of their marketing efforts.

Now, there are measurable analytics and data that accurately depict your inbound...

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5 Reasons You Can’t Afford to Ignore Business Blogging

In this day and age, you’re probably aware of how important it is for a business to have a website. But did you know that simply building and publishing your site isn’t enough? A...

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How To Increase Website Traffic and Conversion

Your website is the internet face of your company. This is where prospects learn about your company, the products and services you offer, and many times make purchases. For some businesses their...

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